2023
yoga teacher website
#branding #webdesign
The client:
Rose, a dedicated yoga instructor based in Brooklyn, aims to make yoga accessible and inviting for everyone. Her approach focuses on enhancing overall well-being rather than replacing your regular workout routine.
The challenge:
Develop a clean and straightforward personal website with a strong emphasis on health and wellness. The site should include an online schedule, curated playlists, and a contact form. Additionally, create a cohesive brand visual voice.
The solution:
Given that this is a personal brand, professional imagery and video were essential. Therefore, outdoor photoshoots were conducted at popular locations in Brooklyn, where the client resides and primarily teaches. The brand color palette was selected to include pastel blue, simple black, and neon yellow accents, reflecting the client's desire for a modern yet reserved look. Custom icons were incorporated to enhance storytelling. The entire website structure was organized according to the client's specific needs.
