2022
REbranding for tech solutions company
#branding #logotype #webdesign #print #socials #visualguidelines
The client:
Navitas is the US-based technology solutions company, that helps organizations deliver a positive impact on communities.
The challenge:
Develop a clear and engaging brand identity that effectively communicates the company's technological expertise and human-centric approach.
The solution:
The concepts of connection, unity, and energy were the main inspiration for the logo icon and other visuals. The primary colors, blue and yellow, symbolize the blend of technology and communities. To maintain brand recognition and minimize drastic changes, the logo font was kept unchanged.
