2023-2025
rebranding & brand management for medical spa
#branding #logotype #print #signage #packaging #socials #marketing
The client:
Purely Natural is a Brooklyn-based medical spa that offers a comprehensive face and body rejuvenation using leading edge laser and other technologies and the highest quality products.
The challenge:
Reimagine the brand visual to attract progressive, younger local clientele while providing brand management support to ensure the new branding language is consistently communicated across all platforms. This included developing a clear brand identity that fosters a welcoming and safe wellness experience, conducting competitors research to support the creative strategy and design choices, and creating essential branding materials such as signage, products, menus, and social media assets.
The solution:
Nature, health, and simple forms were the main source of inspiration derived from the client’s name itself. The design incorporates a leaf element as a symbol of nature, while the playful font El Missiri reinforces the organic and growth-oriented aspects of nature. The overall branding is elegant, seamlessly blending into the vibrant Brooklyn neighborhood while maintaining a professional, modern, and yet timeless visual language. More details below!
social media assets
brand management
To ensure the new branding language is consistently communicated across all platforms and effectively reached the target audience, several key strategies were implemented, including:
45% boost in walk-ins and new client acquisitions
Turned full-length windows into the eye-catching marketing tool with custom decals highlighting services, limited-time offers, and a QR code — inviting curiosity and increasing walk-in traffic from the neighborhood.
47% rise in membership signups within the first 6 months
Redesigned and simplified the menu and pricing structure by dividing it into two separate brochures — one for main services and one for membership-based offerings. This approach made the information more visually clear and professional, while highlighting the value and benefits of becoming a member.
Every third client referred a friend
Launched a "Neighbours Referral Program" on social media to engage and bring in local clients.
One in two clients found business through Google
Updated the website, social media platforms, and key touchpoints like Google to reflect the new brand guidelines and incorporate fresh professional photography. This ensured a cohesive, up-to-date brand presence across all channels— making the business look professional and easy to find.
Grew by 1K+ followers with a 57% higher engagement rate
Recreated the brand voice that reflects the small business environment driven by passionate professionals. This included featuring staff and clients in social media content and producing professional content for YouTube and Med Spa TV to showcase and upsell the services.
