2023
REbranding for print production COMPANY
#branding #webdesign #visualguidelines #socials #print #emaildesign
The client:
Printique is a NYC-based print lab and online platform offering top quality printing and hundreds of creative options like custom photo albums or wall art.
The challenge:
Give the website a classy upgrade, transform the brand guidelines and assets for a more sophisticated, editorial appearance.
The solution:
Opted for a pastel color palette to cultivate a gentle and refined aesthetic. The addition of arch shapes, serif fonts, and large professional photography creates an editorial look. Streamlined layouts for the website and emails were introduced, enhancing the storytelling experience and making navigation more accessible.
