2023
funky branding for small event agency
#branding #logotype #print #illustration #swag
The client:
Peachy is a small event agency that specializes in private events such as birthday picnics, proposals, dates and other special moments.
The challenge:
Develop a bold, colorful brand identity with a vintage/groovy/hippie look, tailored primarily for the Gen Z market. Design an illustration of a Peachy character, along with branded merchandise to complement the brand.
The solution:
The Peachy logo draws inspiration from the vibrant aesthetics of the 70's, blending vintage charm with a playful and modern design. To further enhance the brand's memorability, a color palette consisting of six intense and captivating colors was carefully selected.
